Three inputs. You get a one-page mock scope: what's typically included at your tier, what isn't, and the most common reason engagements at that level go sideways. Honest brackets, no fluff, no email gate.
Real dollar ranges. Most consultancies won't commit to a number publicly. I will.
The anti-scope-creep line. You see what you're not getting at this tier before any sales call.
The most common way projects at your tier go wrong. From real engagements, not generic best-practices.